Lifestyles After 50 offers a variety of advertising options to consider such as creative ROP ad units, front page sticky notes, social media/digital packages, interactive web ads, preprints and other customized programs.
While real estate agents transform their sales practices to become more appealing to millennials, the 50+ market is still buying more homes than any other generation. According to a Builder Online report, people over 50 will buy more than 50% of all new homes from now until 2030.
Boomers will fuel household growth over the next 20 years due to significant wealth and high ownership rates. 52-61 age group make up 16% of recent buyers and 62 to 70 age groups make up 14% of recent buyers.
According to research by the National Automobile Dealers Association the average age of people buying new cars is 51.7 year of age. AARP found in 2013 that 66% of all new car purchases came from 50+ and cited in this report by the University of Michigan’s Transportation Research Institute people aged 55 to 64 will buy a majority of cars.
According to the Joint Center for Housing Studies expenditures by homeowners age 55 and over are expected to grow by 33% by 2025, accounting for more than three-quarters of total gains over the decade.
AARP estimates Baby Boomers spend more than $120 billion annually on leisure travel. In Tampa Bay 48% of the 50+ market purchased airline tickets in the past 12 months, 53% spent at least one night in a hotel room last 12 months and 45% took at least one trip last 12 months. AARP reports that Baby Boomers aged 50+ are active travelers, anticipating four or ve trips in the next year.
Boomers spend $30 billion on pets annually and they will continue to spend more than any other age group.
REACHING THE 50 AND OVER MARKET
Pharmacies, Department/Grocery Stores, Outlet Stores, Retirement Living Communities, 55+ Manufactured Home Parks, Restaurants, Recreation Centers, Hospitals, Doctor’s Offices, Hearing Aid Centers, Libraries, various Medical Facilities and more!