Movie Preview: Jerry Seinfeld’s “Unfrosted” is an Ode to Pop-Tarts

Movie Preview - Unfrosted The Pop-Tarts Story poster sm

By Randal C. Hill 

In 1964, America was focused on the civil rights movement, Cassius Clay became Muhammed Ali, and the Beatles dominated the music world. But none of these events resonated with young Jerry Seinfeld as much as Pop-Tarts. Breakfast time for this New York kid could now mean a warm, gooey treat that trumped soggy cereal or bland oatmeal. Highly processed? Non-nutritional? Yes. But who cared when you were a hungry ten-year-old? 

Seinfeld so loved Pop-Tarts that he later worked them into his nightclub routine: “How did they know,” he would ask his audience, “that there would be a need for a frosted, fruit-filled heated rectangle in the same shape as the box it comes in? And with the same nutrition as the box it comes in? Once there were Pop-Tarts, I could not understand why other types of food needed to exist.”  

“Unfrosted: The Pop-Tarts Story,” which Jerry wrote, directed, edited and co-starred in, reflects his love for the absurd small things in daily life. He says the inspiration for this project appeared during the COVID epidemic: “Watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness.” 

Seinfeld’s story opens in 1963 amid an all-out food fight between cereal giants Kellogg and Post. His original work is essentially fiction, but he has woven some real-life elements into his script, including just how cutthroat the business world can be. 

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His offering is replete with such well-established comic actors as Melissa McCarthy, Amy Schumer, Fred Armistead and Daniel Levy. There’s even a surprise appearance by Hugh Grant. The script manages to showcase each performer and develop their characters. 

On February 10, 2024, former Kellogg employee William Post (no relation to Kellogg’s business rival) died at age 96. He had been responsible for creating Pop-Tarts. “Godspeed, Bill Post,” Seinfeld posted on Instagram. “You bent pastry and fruit filling to your will and convinced parents to serve dessert for breakfast.” 

Catch the Netflix feature beginning May 3.