Seniors + Farmer’s Markets: a Great Social Connection

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Blarney Scone

By Lisa Bekiaris, The Blarney Scone Homestead Bakery & Farm  

Selling at a farmer’s market can be a rewarding and profitable venture for seniors. These markets provide a unique opportunity to connect directly with customers, showcase your passion, and build relationships within the local community. Whether you’re a farmer, artisan, or food producer, participating in a farmer’s market can open doors to meet new people, build customers, and help grow your business and social life.  

Benefits of becoming a farmer’s market vendor 

One big advantage of selling at a farmer’s market is the extra income. By eliminating the middleman and selling directly to the public, you set the scale for the prices of your products and how much you invest to make them. Additionally, farmer’s markets often have lower overhead costs compared to traditional retail spaces, making them a cost-effective option for small-scale producers. By selling directly to consumers, you can educate them about your products, build trust, establish a loyal customer base, and make new friends. 

Getting started 

Becoming a farmer’s market vendor involves several important steps. The first step is to research and identify the farmers’ markets in your area. Visit different markets, speak to vendors, and assess the potential demand for your product. Consider factors such as location, foot traffic, and the target audience of each market. 

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Then contact the manager or organizer to inquire about the application process. Most markets have specific guidelines and requirements for vendors, such as permits, licenses, and insurance. You may be asked to provide samples of your products for review. This is an opportunity to showcase the quality and uniqueness of your offerings. If approved, you will receive confirmation of your acceptance, as well as information about booth assignments, market rules, and fees. 

Choosing the right products to sell 

Start by considering your own expertise and passion. What are you skilled at producing or growing? What products align with your values and interests? Choose products that you are knowledgeable about and genuinely passionate about, as this will shine through in your interactions with customers. 

Consider the demand for and marketability of your chosen products. Market research can identify trends and gaps in the market. Are there any unique or niche products that could attract customers? Strike a balance between offering products that are in high demand and setting yourself apart from the competition. 

Farmer’s markets often attract customers looking for fresh, seasonal produce and goods, as well as unique handmade items. Consider diversifying your offerings throughout the year to cater to changing customer preferences. 

With dedication, passion, and the knowledge gained from your own life experience, you can unlock the secrets to a fulfilling and prosperous journey as a senior farmer’s market seller. 

Lisa Bekiaris, or “The Scone Lady” has been selling at farmer’s markets, events, and festivals for many years as The Blarney Scone Homestead Bakery & Farm based in Hudson, Florida. Contact Lisa at www.TheBlarneyScone.us.